Depop is on a mission to make fashion circular. For over a decade, our community has been helping to popularise secondhand fashion and drive forward resale culture in the UK, US, Australia and beyond. Since we were founded, we estimate that our community has given over 136 million items a second life [1]. Together, we’re creating a powerful shift in fashion consumption, and we’re proud of the impact that’s already being driven on a global scale. Our latest purchase displacement research [2] reinforces this, showing that 3 in 5 purchases made on Depop prevent the purchase of a brand-new item elsewhere. And with 71% of users saying they’d rather wait or go without if they can’t find what they’re looking for, our community is driving a meaningful shift toward slower, more intentional consumption. We believe that everything you want already exists – and our role is to make it easy and inspiring to find it. We know that building a sustainable future for fashion takes time, and that it requires a mindset of continuous improvement. Resale is a force for good in the fashion industry, but we recognise our responsibility doesn’t stop there. At our core, environmental impact and circularity guide our mission, but as a marketplace serving millions, we also prioritise fostering diversity, inclusion, self-expression and empowerment – both on our platform and within our company. In 2023, we updated our Impact Goals to align with our parent company, Etsy Inc., and deepen our focus on the issues that matter most to our community These goals span five key areas: Circularity, Net Zero, Sustainable Operations, Employee Diversity, Equity and Inclusion, and Marketplace Diversity, Equity and Inclusion. Two years on, here’s how we’ve built on last year’s foundation:
