Depop, the UK-based fashion marketplace app with a cult Gen-Z following, announces the launch of Texas Fever, a curated, shoppable lookbook that heroes Texan style and creativity through the eyes of global megastar Megan Thee Stallion and the Depop community. The in-app collection is set to go live on January 17th will feature ~90 preloved items from Megan Thee Stallion and four top Depop sellers from Texas, celebrating a Texan flair and attitude that's culturally relevant on a global scale. Texas Fever gives light to a new wave of creative entrepreneurs that are shifting the pendulum and redefining what style is globally.
The Texas Fever lookbook was shot by Megan Thee Stallion's long-time collaborator Munachi Osegbu, and the experience is captured in a behind-the-scenes video featuring Megan, Depop's sellers and looks from the collection.
"Texas is having a moment right now. We've got a style and a swag that people want," says Megan Thee Stallion. "Depop is like a creative community that brings Texas fever worldwide and allows anyone to get a piece of that hot girl 2020."
Featured Depop sellers, Olivia Haroutounian (@reallifeasliv), Raily Orgeron (@wildtxthrifts), Meno Perry + Carm (@retroklozett), and Drew Parker (@imperialxempire) are a direct embodiment of the hustle born from their hometowns, using their passion for vintage and secondhand as a means to express themselves creatively and build real businesses off the back of it. And as a Depop seller herself, @theestallion, Megan is at the forefront of this movement.
"There are people who are just doing creative things here, and Meg is one of them" says Olivia, 20, from @reallifeasliv. The University of Houston senior has been a Depop user since 2017 and runs her Depop full-time, specializing in vintage and designer clothing inspired by her obsession with fashion history. "Texas is a place like no other and the people and clothes who inhabit it completely embody that. We're just trying to be ourselves."
"Texas is cool, it's in, you know?" says Drew, 27 of @imperialxempire, who with his wife runs one of Houston's most popular vintage stores, frequented by Travis Scott and his roster of Cactus Jack artists. "I think people are awakened by Texan creativity because I think they are a little surprised and we're not as country as most people think. Everyone has their own unique style and vintage and that's what brings us together."
In addition to her items featured in the Texas Fever collection, Megan will be restocking her popular Depop shop @theestallion with a selection of pieces and looks from famed music videos like "Hot Girl Summer," "All Dat," and more.